The role of normative marketing ethics
Year of publication: |
February 2019
|
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Authors: | Laczniak, Gene R. ; Murphy, Patrick E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 401-407
|
Subject: | Ethics | Marketing | Normative | Theories | Ethik | Unternehmensethik | Business ethics | Theorie | Theory | Wirtschaftsethik | Economic ethics | Normative Ökonomik | Normative economics |
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