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language:"eng"
~person:"Cleveland, Mark"
~person:"Magnusson, Peter"
~subject:"China"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Globales Marketing"
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China
Persönlichkeitspsychologie
International marketing
21
Internationales Marketing
21
Consumer behaviour
14
Konsumentenverhalten
14
Globalisierung
7
Globalization
7
Welt
7
World
7
Brand image
6
Brand management
6
Cultural identity
6
Designation of origin
6
Herkunftsbezeichnung
6
Kulturelle Identität
6
Markenführung
6
Markenimage
6
National culture
5
Nationalkultur
5
Personality psychology
4
Brand
3
Ethnic group
3
Ethnische Gruppe
3
Markenartikel
3
USA
3
United States
3
Acculturation
2
Chinese (People)
2
Chinesen
2
Consumer ethnocentrism
2
Ethnocentrism
2
Export
2
Global consumer culture
2
Global marketing
2
Identification with global consumer culture
2
Market segmentation
2
Rules of origin
2
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2
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Cleveland, Mark
Magnusson, Peter
Westjohn, Stanford A.
5
Checchinato, Francesca
4
Vescovi, Tiziano
4
Bartikowski, Boris
3
Bell, Sandra
3
Laroche, Michel
3
Pennemann, Karin
3
Wang, Yonggui
3
Wu, Jie
3
Zhou, Nan
3
Aashish, Kumar
2
Alon, Ilan
2
Ambaye, Michele
2
Bengtsson, Anders
2
Bertoli, Giuseppe
2
Buckley, Peter J.
2
Chao, Mike Chen-Ho
2
Diamantopoulos, Adamantios
2
Doctoroff, Tom
2
Eckhardt, Giana M.
2
Fam, Kim Shyan
2
Farley, John U.
2
Fetscherin, Marc
2
Gorostidi-Martinez, Haritz
2
Grub, Phillip D.
2
He, Xinming
2
Horn, Sierk
2
Keller, Kevin Lane
2
Kim, Min Jung
2
Kim, Wooyang
2
Lee, Alvin
2
Lehmann, Donald R.
2
Lu, Min H.
2
Ma, Zhenzhong
2
Malhotra, Neeru
2
Mao, Rui
2
McGregor, James Louis
2
Paliwoda, Stanley J.
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Journal of business research : JBR
2
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
4
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
5
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
6
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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