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language:"eng"
~person:"Danaher, Peter J."
~person:"Di Benedetto, C. Anthony"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Danaher, Peter J.
Di Benedetto, C. Anthony
Leeflang, Peter
8
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8
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8
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7
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of forecasting
2
European journal of marketing : EJM
1
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ECONIS (ZBW)
7
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
4
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
5
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
6
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
Saved in:
7
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
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