Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Year of publication: |
1992
|
---|---|
Authors: | Danaher, Peter J. |
Other Persons: | Brodie, Roderick J. (contributor) |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 8.1992, 4, p. 613-626
|
Subject: | Marketing | Prognose | Forecast | Theorie | Theory |
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