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language:"eng"
~person:"Gatignon, Hubert A."
~person:"George, David"
~person:"Hanssens, Dominique M."
~subject:"Kfz-Industrie"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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17
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7
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3
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3
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Gatignon, Hubert A.
George, David
Hanssens, Dominique M.
Franses, Philip Hans
10
Hruschka, Harald
6
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Eliaz, Kfir
4
Kaiser, Ulrich
4
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4
Ruzic, Dimitrije
4
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4
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3
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3
Haller, Stefanie
3
Hultink, Erik J.
3
Leeflang, Peter
3
Lusch, Robert F.
3
Midgley, David F.
3
Schmidt, Klaus M.
3
Schoormans, Jan P. L.
3
Spann, Martin
3
Stich, Lucas
3
Topaloğlu, Hüseyin
3
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3
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2
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2
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2
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2
Caminal, Ramón
2
Chaudhuri, Himadri Roy
2
Chen, Yongmin
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Degryse, Hans
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ECONIS (ZBW)
8
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1
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
3
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
4
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
5
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
6
Unpreferred preferences : unavoidable or a failure of the market?
George, David
- In:
Eastern economic journal
27
(
2001
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10001631797
Saved in:
7
Preference pollution : how markets create the desires we dislike
George, David
-
2001
Persistent link: https://www.econbiz.de/10001569939
Saved in:
8
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future"
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001635266
Saved in:
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