Product innovations, advertising, and stock returns
Year of publication: |
2009
|
---|---|
Authors: | Srinivasan, Shuba ; Pauwels, Koen ; Silva-Risso, Jorge M. ; Hanssens, Dominique M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 1, p. 24-43
|
Subject: | Innovation | Marketing | Kapitaleinkommen | Capital income | Kfz-Industrie | Automotive industry | Faktorenanalyse | Factor analysis |
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