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language:"eng"
~person:"Haller, Stefanie"
~person:"Hanssens, Dominique M."
~subject:"Kfz-Industrie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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Kfz-Industrie
Marketing
14
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4
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3
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3
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3
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3
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3
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Haller, Stefanie
Hanssens, Dominique M.
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Ruzic, Dimitrije
4
Fan, Ying
2
Silva-Risso, Jorge M.
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Iyer, Gopalkrishnan R.
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ECONIS (ZBW)
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Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
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