//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Heerde, Harald J. van"
~person:"Samaraweera, Ganganee Chandima"
~subject:"Krisenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produzentenhaftung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Krisenmanagement
Crisis management
4
Product liability
4
Produkthaftung
4
Consumer behaviour
2
Konsumentenverhalten
2
Product quality
2
Produktqualität
2
Asia
1
Asien
1
Australia
1
Australien
1
Brand image
1
Brand management
1
Consumer goods industry
1
Crisis context
1
Großbritannien
1
Konsumgüterindustrie
1
Markenführung
1
Markenimage
1
Market research
1
Marketing drivers
1
Marktforschung
1
Mehrebenenanalyse
1
Multi-level analysis
1
Netherlands
1
Niederlande
1
Performance measurement
1
Performance-Messung
1
Product differentiation
1
Product recall
1
Product safety
1
Product-harm crisis
1
Produktdifferenzierung
1
Produktsicherheit
1
Spillover effect
1
Spillover-Effekt
1
United Kingdom
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Working Paper
1
Language
All
English
Author
All
Heerde, Harald J. van
Samaraweera, Ganganee Chandima
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Albers, Sönke
2
Chen, Yubo
2
Ganesan, Shankar
2
Helsen, Kristiaan
2
Liu, Yong
2
Anwar, Syed T.
1
Avnet, Tamar
1
Bapuji, Hari
1
Carrillat, François A.
1
Coombs, W. Timothy
1
Darling, John R.
1
Dekimpe, M. G.
1
Farrell, Laura C.
1
Gao, Haibing
1
He, Mujia
1
Heller, Victor L.
1
Hess, Ronald
1
Holladay, Sherry J.
1
Kübler, Raoul
1
Kübler, Raoul V.
1
Laufer, Daniel
1
Li, Huashan
1
Littlefield, Robert S.
1
Liu, Yan
1
Liu, Yang
1
Michayluk, David
1
Ouyang, Zhe
1
Poon, Patrick
1
Pupovac, Ljubomir
1
Rathnasinghe, Shalindra
1
Rea, Brianna
1
Shankar, Venkatesh
1
Singh, Prakash J.
1
Stoner, Jason
1
Sumukadas, Narendar
1
Talluri, Srinivas
1
more ...
less ...
Published in...
All
ERIM report series research in management
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
2
Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective
Samaraweera, Ganganee Chandima
-
2016
Persistent link: https://www.econbiz.de/10011738092
Saved in:
3
Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
Saved in:
4
Managing product-harm crises
Heerde, Harald J. van
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003088630
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->