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language:"eng"
~person:"Hruschka, Harald"
~subject:"Aggregation"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Hruschka, Harald
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1
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
2
Heuristic pricing rules not requiring knowledge of the price response function
Gahler, Daniel
;
Hruschka, Harald
- In:
Review of managerial science : RMS
17
(
2023
)
7
,
pp. 2325-2347
Persistent link: https://www.econbiz.de/10014335776
Saved in:
3
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
4
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
Saved in:
5
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
6
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
7
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
8
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
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