Relevance of aggregation level and heterogeneity in sales response models
Harald Hruschka
| Year of publication: |
2003
|
|---|---|
| Authors: | Hruschka, Harald |
| Publisher: |
Regensburg : Univ., Wirtschaftswiss. Fak. |
| Subject: | Marketing | Marktforschung | Market research | Werbewirkung | Advertising effects | Absatz | Sales | Aggregation | Schätzung | Estimation |
| Extent: | 20 Bl |
|---|---|
| Series: | Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft. - Regensburg : Univ., Wirtschaftswiss. Fak., ZDB-ID 1124610-8. - Vol. 386 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 13 - 14 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001805813