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language:"eng"
~person:"Koschnick, Wolfgang J."
~person:"Morgan, Neil A."
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
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Marketing management
Marketingmanagement
Marktforschung
Marketing
36
Deutsch
17
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15
Management
7
Englisch (Sprache)
6
English (Language)
6
German
6
Werbung
6
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6
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6
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Firm performance
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Unternehmenserfolg
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Marktkommunikation
3
Medien
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Public relations
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Öffentlichkeitsarbeit
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International marketing
2
Internationales Marketing
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Mediaanalyse
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Performance measurement
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Performance-Messung
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Shareholder Value
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Strategisches Management
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marketing capabilities
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marketing performance
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Absatz
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German
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Koschnick, Wolfgang J.
Morgan, Neil A.
Kotler, Philip
68
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
19
Armstrong, Gary
15
Donnelly, James H.
14
Sheth, Jagdish N.
13
Rudelius, William
12
Aaker, David A.
10
Baker, Michael John
10
Leeflang, Peter
10
Malhotra, Naresh K.
10
Piercy, Nigel
10
Doyle, Peter
9
Hruschka, Harald
9
Adeola, Ogechi
8
Hinson, Robert
8
Hutt, Michael D.
8
Parsons, Leonard J.
8
Perreault, William D.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Franses, Philip Hans
7
Hackley, Christopher E.
7
Hair, Joseph F.
7
Lim, Weng Marc
7
Lindgreen, Adam
7
McDonald, Malcolm
7
Speh, Thomas W.
7
Alexander, Ralph S.
6
Andreasen, Alan R.
6
Balmer, John M. T.
6
Birks, David F.
6
Boyd, Harper W.
6
Christopher, Martin
6
Cravens, David W.
6
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Walter de Gruyter & Co.
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Journal of marketing
2
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2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
5
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
6
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
7
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
8
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
9
FOCUS enzyklopädisches Wörterbuch : Marketing, Management, Marktkommunikation, Medien ; Englisch/Deutsch
Koschnick, Wolfgang J.
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003810795
Saved in:
10
FOCUS encyclopedic dictionary : marketing, management, market communication, media ; German/English
Koschnick, Wolfgang J.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003811013
Saved in:
1
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