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language:"eng"
~person:"Leeflang, Peter"
~subject:"Advertising effects"
~subject:"Quantitative Methode"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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