Modelling the effects of promotion expenditures on sales of pharmaceuticals
Year of publication: |
2013
|
---|---|
Authors: | Wieringa, Jaap E. ; Leeflang, Peter |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 45.2013, 22/24, p. 3389-3399
|
Subject: | pharmaceutical promotion | econometrical modelling | advertising | marketing | Makroökonometrie | Macroeconometrics | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Pharmaindustrie | Pharmaceutical industry |
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