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language:"eng"
~person:"Mogaji, Emmanuel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Marketing
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Mogaji, Emmanuel
Kotler, Philip
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Marinov, Marin A.
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Gbadamosi, Ayantunji
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
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1
Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
2
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
3
Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
4
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
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