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language:"eng"
~person:"Rahman, Mahabubur"
~subject:"Theorie"
~subject:"United States"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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1
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1
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Rahman, Mahabubur
Morgan, Neil A.
6
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5
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3
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3
Verhoef, Peter C.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
3
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Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
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2
Corporate social responsibility and marketing performance : the moderating role of advertising intensity
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 368-378
Persistent link: https://www.econbiz.de/10011884936
Saved in:
3
Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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