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language:"eng"
~person:"Rudelius, William"
~person:"Speh, Thomas W."
~person:"Zook, Ze"
~subject:"Marketing management"
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Marketing management
Marketing
18
Marketingmanagement
18
Internet marketing
3
Online-Marketing
3
Kommunikationsstrategie
2
B-to-B-Marketing
1
Business-to-Business-Marketing
1
Business-to-business marketing
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Industriebetrieb
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Rudelius, William
Speh, Thomas W.
Zook, Ze
Kotler, Philip
28
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Armstrong, Gary
12
Donnelly, James H.
12
Keller, Kevin Lane
9
Ferrell, Odies C.
5
Hutt, Michael D.
5
Perreault, William D.
5
Piercy, Nigel
5
Ford, John B.
4
Ibrahim, Essam
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
West, Douglas C.
4
Boone, Louis E.
3
Cannon, Joseph P.
3
Cohen, William A.
3
Cravens, David W.
3
Fill, Chris
3
Kurtz, David L.
3
Opresnik, Marc Oliver
3
Palmer, Adrian
3
Peterson, Robert A.
3
Smith, Paul R.
3
Walker, Orville C.
3
Abratt, Russell
2
Baines, Paul
2
Basteri, Cynthia Gendall
2
Bendixen, Michael
2
Berkowitz, Eric N.
2
Best, Roger J.
2
Boyd, Harper W.
2
Brady, Mairead
2
Brennan, Ross
2
Clark, Brenda
2
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
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ECONIS (ZBW)
18
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1
Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.
;
Zook, Ze
-
2020
-
Seventh edition
Persistent link: https://www.econbiz.de/10012199145
Saved in:
2
Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.
;
Zook, Ze
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10011389489
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
6
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
9
Marketing communications : integrating offline and online with social media
Smith, Paul R.
;
Zook, Ze
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009009783
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
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