Marketing : the core
Roger A. Kerin; Steven W. Hartley; William Rudelius
| Year of publication: |
2011 ; 4th ed
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XLIX, 500 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-07-811206-5 ; 0-07-811206-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738251