Marketing : the core
Year of publication: |
2011 ; 4th ed
|
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Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
Publisher: |
New York, NY : McGraw-Hill Irwin |
Subject: | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Extent: | XLIX, 500 S. zahlr. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes index |
ISBN: | 978-0-07-811206-5 ; 0-07-811206-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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