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language:"eng"
~source:"econis"
~subject:"Bibliometrie"
~subject:"Online-Marketing"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Datenschutzgesetz"
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Bibliometrie
Online-Marketing
Theory
Data protection
1,769
Datenschutz
1,769
Consumer behaviour
612
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612
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474
Datensicherheit
474
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280
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280
Privacy
247
Online retailing
204
Online-Handel
204
privacy
193
Confidence
190
Vertrauen
190
Social Web
185
Social web
185
Beziehungsmarketing
153
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153
EU countries
151
EU-Staaten
151
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146
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136
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136
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131
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Tucker, Catherine
5
Acquisti, Alessandro
3
Goldfarb, Avi
3
Ichihashi, Shota
3
Lwin, May O.
3
Milne, George R.
3
Taylor, Curtis R.
3
Wagman, Liad
3
An, Soontae
2
Antheunis, Marjolijn L.
2
Belleflamme, Paul
2
Boerman, Sophie C.
2
Bonatti, Alessandro
2
Bélanger, France
2
Castro, Jordi
2
Chen, Xi
2
Cong, Lin William
2
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2
Fox, Alexa K.
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Hoy, Mariea Grubbs
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Jin, Hyun Seung
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Kang, Hannah
2
Kim, Byung-Cheol
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Kim, Jooyoung
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Krämer, Jan
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Menon, Syam
2
Miyazaki, Anthony D.
2
Morimoto, Mariko
2
Noort, Guda van
2
Peltier, James
2
Sabatino, Lorien
2
Sapi, Geza
2
Sarkar, Sumit
2
Schmeiser, Steven
2
Shankar, Amit
2
Smit, Edith G.
2
Stanaland, Andrea J. S.
2
Vergote, Wouter
2
Xie, Danxia
2
Youn, Seounmi
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Information systems research : ISR
7
Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of industrial organization
5
International journal of internet marketing and advertising : IJIMA
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer marketing
4
Journal of retailing and consumer services
4
Technological forecasting & social change : an international journal
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
European journal of operational research : EJOR
3
Information economics and policy : IEP
3
International journal of business information systems : IJBIS
3
Advances in statistical analysis : AStA ; a journal of the German Statistical Society
2
American economic journal
2
Economics letters
2
Electronic commerce research
2
Electronic markets : the international journal on networked business
2
International journal of business and globalisation : IJBG
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet policy review : journal on internet regulation
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business & economics research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of industrial and business economics
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of public economic theory
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science
2
Review of industrial organization : RIO
2
The American economic review
2
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ECONIS (ZBW)
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240
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1
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
5
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
6
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
9
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
Saved in:
10
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
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