//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Einführung"
~subject:"Theorie"
~type_genre:"Diskette"
~type_genre:"Einführung"
~type_genre:"Konferenzschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Einführung
Theorie
Marketing
337
Marketingmanagement
60
Marketing management
59
Marketingtheorie
55
Marketing theory
53
Consumer behaviour
46
Konsumentenverhalten
46
Theory
43
Management
42
Welt
40
World
40
Marktforschung
35
Market research
34
Kongress
31
USA
28
United States
27
Werbung
19
Beziehungsmarketing
18
Relationship marketing
18
Deutschland
16
Entrepreneurship
16
Advertising
15
Entrepreneurship approach
15
Dienstleistung
14
Germany
14
Innovation
14
Corporate Social Responsibility
12
Corporate social responsibility
12
India
12
Indien
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Tourismus
11
Digitalisierung
10
Digitization
10
Internet marketing
10
Kommunikation
10
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
44
Type of publication (narrower categories)
All
Diskette
Einführung
Konferenzschrift
Sammlung
Article in journal
275
Aufsatz in Zeitschrift
275
Graue Literatur
122
Non-commercial literature
122
Working Paper
113
Arbeitspapier
108
Lehrbuch
92
Textbook
91
Aufsatz im Buch
69
Book section
69
Collection of articles of several authors
62
Sammelwerk
62
Aufsatzsammlung
54
Glossar enthalten
35
Glossary included
35
Conference proceedings
21
Hochschulschrift
19
Thesis
15
Handbook
13
Handbuch
13
Bibliographie
9
Bibliografie enthalten
8
Bibliography included
8
Reprint
7
Collection of articles written by one author
6
Fallstudiensammlung
6
Festschrift
6
Bibliografie
4
CD-ROM, DVD
4
Case study
4
Fallstudie
4
Systematic review
3
Übersichtsarbeit
3
Elektronischer Datenträger
2
Amtsdruckschrift
1
Book review
1
more ...
less ...
Language
All
English
German
41
Author
All
Andersen, Mikael Skou
2
Deissenberg, Christophe
2
Hartl, Richard F.
2
Keller, Kevin Lane
2
Sheth, Jagdish N.
2
Sprenger, Rolf-Ulrich
2
Albers, S.
1
Albers, Sönke
1
Backhaus, Klaus
1
Baumol, William J.
1
Bettman, James R.
1
Bloemer, Johanna M.
1
Blythe, Jim
1
Brady, Mairead
1
Brady, Michael K.
1
Braun, Gerhard O.
1
Cammann, Lüder
1
Cron, William L.
1
Davis, Harry L.
1
Douglas, Susan P.
1
Dyer, Robert F.
1
Forman, Ernest H.
1
Gardner, David
1
Gaul, Wolfgang
1
Gee, J. M. Alec
1
Gonzalo, Jesús
1
Goodman, Malcolm Robert Victor
1
Green, Paul E.
1
Hackley, Christopher E.
1
Hansen, Torben
1
Hansen, Ursula
1
Heath, Ernest T.
1
Heath, Ernie
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Herr, Paul M.
1
Hildebrandt, Lutz
1
Hills, Gerald E.
1
Jobber, David
1
John, Deborah Roedder
1
more ...
less ...
Institution
All
American Marketing Association
8
European Marketing Academy
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Deutsche Stiftung für Internationale Entwicklung
1
Edward Elgar Publishing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Marketing Conference <1986, Singapur>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
International Workshop on Traditional Marketing Systems <1992, Feldafing>
1
Seminar on Business to Business Marketing <211, 1997, Wien>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1987, Toronto>
1
Symposium on Research in Marketing and Entrepreneurship <1992, Fontainebleu; Chicago, Ill.>
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
more ...
less ...
Published in...
All
AMA educators' proceedings
2
ESOMAR publication series
2
International studies in environmental policy making
2
Proceedings series / American Marketing Association
2
Series / American Marketing Association
2
A Ronald Press Publication
1
Abhandlungen Anthropogeographie
1
Advances in Computational Management Science
1
Advances in computational management science
1
Advertising and consumer psychology
1
EMAC Conference
1
International series in quantitative marketing : ISQM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Legends in consumer behavior
1
Legends in marketing
1
Pearson one series
1
Report / Marketing Science Institute
1
SAGE key concepts
1
SpringerLink / Bücher
1
UIC marketing and entrepreneurship research series
1
[ESOMAR publication series / European Society for Opinion and Marketing Research / European Society for Opinion and Marketing Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Essays on news provision in competitive environments
Wältermann, Christian
-
2013
Persistent link: https://www.econbiz.de/10010187624
Saved in:
4
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
5
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
6
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
7
Marketing : a critical introduction
Hackley, Christopher E.
-
2009
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208027
Saved in:
8
Principles and practice of marketing
Jobber, David
-
2007
-
5. ed.
Persistent link: https://www.econbiz.de/10003356868
Saved in:
9
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
10
Optimal control and dynamic games : applications in finance, management science and economics ; [This volume is proudly dedicated by its editors and contributors to Professor Sures...
Hartl, Richard F.
-
2005
Persistent link: https://www.econbiz.de/10002909646
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->