Marketing : a critical introduction
Chris Hackley
| Year of publication: |
2009 ; Online-Ausg.
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|---|---|
| Authors: | Hackley, Christopher E. |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Einführung |
| Description of contents: |
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing
|
Online Resource
| Extent: | Online Ressource (186 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Einführung |
| Language: | English |
| Notes: | Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing Includes bibliographical references and index |
| ISBN: | 978-1-4462-8851-1 ; 978-1-4462-8851-1 ; 978-1-4129-1148-1 ; 978-1-4129-1148-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208027