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language:"eng"
~subject:"Einführung"
~subject:"Theorie"
~type_genre:"Diskette"
~type_genre:"Einführung"
~type_genre:"Sammelwerk"
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1
Warwick Business School
1
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1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
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1
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1
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1
Acta Universitatis Lodziensis / Folia oeconomica
1
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1
Advances in econometrics
1
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1
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1
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1
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1
GIS - Geographical information systems series
1
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1
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ECONIS (ZBW)
68
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
3
Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745457
Saved in:
4
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
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5
Handbook of marketing decision models
Wierenga, Berend
(
ed.
);
Lans, Ralf van der
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011663641
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6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
8
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
9
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010477446
Saved in:
10
The Oxford handbook of economic forecasting
Clements, Michael P.
(
ed.
);
Hendry, David F.
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10013478202
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