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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Übersichtsarbeit"
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Konsumentenverhalten
SME
Theorie
Marketing
10
Theory
3
Consumer behaviour
2
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2
Marketingmanagement
2
Pharmaceutical industry
2
Pharmaindustrie
2
1981-1993
1
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1
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1
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189
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Hildebrandt, Lutz
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Huizingh, Eelko
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Pechmann, Cornelia
1
Pereira, Arun
1
Wagner, Udo
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Zinkhan, George M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
OR-Spektrum : quantitative approaches in management
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Transformative consumer research for personal and collective well-being
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
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1
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
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2
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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3
Marketing and operations research : a literatur survey : eine Literaturübersicht
Hildebrandt, Lutz
;
Wagner, Udo
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001535793
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4
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
5
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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