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language:"eng"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
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Markenartikel
SME
Theorie
Marketing
159
Consumer behaviour
29
Konsumentenverhalten
29
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29
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28
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27
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25
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Sheth, Jagdish N.
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Andersen, Mikael Skou
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1
Bloemer, Johanna M.
1
Brady, Michael K.
1
Braun, Gerhard O.
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Cron, William L.
1
Gaul, Wolfgang
1
Gee, J. M. Alec
1
Gonzalo, Jesús
1
Hansen, Ursula
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Herr, Paul M.
1
Hildebrandt, Lutz
1
Hills, Gerald E.
1
John, Deborah Roedder
1
Jones, Trevor
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Kasper, Hans D. P.
1
Keller, Kevin Lane
1
Krishnan, Ram
1
LaForge, Raymond W.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Tan, Chin Tiong
1
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1
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1
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American Marketing Association
6
European Marketing Academy
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Europäische Kommission / Generaldirektion Informationsmarkt und Innovation
1
Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Marketing Conference <1986, Singapur>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Seminar on Business to Business Marketing <211, 1997, Wien>
1
Symposium on Research in Marketing and Entrepreneurship <1992, Fontainebleu; Chicago, Ill.>
1
Technische Universität Ilmenau / Fakultät für Wirtschaftswissenschaften
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
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ESOMAR publication series
2
Proceedings series / American Marketing Association
2
Abhandlungen Anthropogeographie
1
Advertising and consumer psychology
1
EMAC Conference
1
International studies in environmental policy making
1
Lecture notes in economics and mathematical systems : LNEMS
1
Legends in consumer behavior
1
Legends in marketing
1
Report / Marketing Science Institute
1
Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe (TH) : IEP ...
1
UIC marketing and entrepreneurship research series
1
[ESOMAR publication series / European Society for Opinion and Marketing Research / European Society for Opinion and Marketing Research
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ECONIS (ZBW)
30
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Essays on news provision in competitive environments
Wältermann, Christian
-
2013
Persistent link: https://www.econbiz.de/10010187624
Saved in:
4
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
5
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
6
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
Würth, Reinhold
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002524749
Saved in:
7
Essays on cooperation in developing country industrial clusters
Thompson, Theresa
-
2005
Persistent link: https://www.econbiz.de/10003384640
Saved in:
8
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
9
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
10
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
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