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language:"eng"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Marketing
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Building corporate identity, image and reputation in the digital era
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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History of marketing thought ; Volume 3
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
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Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Always learning
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Creating a sustainable competitive position : ethical challenges for international firms
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Creating competitive markets : the politics of regulatory reform
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Digital marketing : global strategies from the world's leading experts
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Emerging trends in business : an interdisciplinary approach
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Enhancing customer engagement through location-based marketing
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Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
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Entrepreneurship marketing : principles and practice of SME marketing
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Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
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ECONIS (ZBW)
175
USB Cologne (EcoSocSci)
14
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1
A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
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2
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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3
The application of design thinking in healthcare marketing : a systematic review
Gabelaia, Ioseb
- In:
Modern healthcare marketing in the digital era
,
(pp. 193-210)
.
2024
Persistent link: https://www.econbiz.de/10014636391
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4
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
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5
The role of geomarketing and characteristics on business development and decision making
Putri Seprianti Eka
- In:
Enhancing customer engagement through location-based …
,
(pp. 1-17)
.
2023
Persistent link: https://www.econbiz.de/10014281870
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6
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
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8
Defensive market strategy
Calkins, Tim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 99-113)
.
2023
Persistent link: https://www.econbiz.de/10014283160
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9
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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10
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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