H2H mindset in H2H marketing
Year of publication: |
2023
|
---|---|
Authors: | Kotler, Philip ; Pförtsch, Waldemar A. ; Sponholz, Uwe ; Haas, Maximilian |
Published in: |
H2H Marketing : Case Studies on Human-to-Human Marketing. - Cham : Springer International Publishing, ISBN 978-3-031-22393-8. - 2023, p. 81-91
|
Subject: | Marketingmanagement | Marketing management | Marketing |
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