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language:"eng"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
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International journal of electronic marketing and retailing : IJEMR
3
Technological forecasting & social change : an international journal
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business and globalisation : IJBG
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internet policy review : journal on internet regulation
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Journal of business & economics research
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Journal of consumer marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Review of industrial organization : RIO
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The journal of consumer marketing
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Accounting research journal
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Applied economics letters
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Business & information systems engineering
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Corporate communications : an international journal
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DBS business review : an international academic collaboration
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Economics, management and financial markets
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Electronic markets : the international journal on networked business
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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European journal of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
148
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1
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148
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Frontiers: digital hermits
Miklós-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
- In:
Marketing science
43
(
2024
)
4
,
pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
Saved in:
5
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
6
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
7
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
8
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
9
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
Saved in:
10
The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
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