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language:"eng"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Sammlung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
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3
Essays on news provision in competitive environments
Wältermann, Christian
-
2013
Persistent link: https://www.econbiz.de/10010187624
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4
Essays on cooperation in developing country industrial clusters
Thompson, Theresa
-
2005
Persistent link: https://www.econbiz.de/10003384640
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5
Financial markets, marketing, and information sharing : three essays in industrial organization
Wallace, Rodney B.
-
2000
Persistent link: https://www.econbiz.de/10001667455
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6
Marketing and operations research : a literatur survey : eine Literaturübersicht
Hildebrandt, Lutz
;
Wagner, Udo
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001535793
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7
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
8
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
9
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
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