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language:"eng"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Floppy disk"
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ECONIS (ZBW)
293
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91
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
92
Late season low inventory assortment effects in the newsvendor problem
Khouja, Moutaz
- In:
Omega : the international journal of management science
63
(
2016
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011527474
Saved in:
93
Marketing in and for a sustainable society
Malhotra, Naresh K.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011529589
Saved in:
94
Premises and potential for the application of semotics in marketing research
Sobocińska, Magdalena
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
1
,
pp. 123-132
Persistent link: https://www.econbiz.de/10011477160
Saved in:
95
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
96
"I'M NOT A TARGET MARKET" : power asymmetries in market segmentation
Kannisto, Päivi
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 174-180
Persistent link: https://www.econbiz.de/10011619572
Saved in:
97
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
98
A tale of two markets and the role of Prosperous market-augmenting governments
Lee, Sung-kyu
;
Lee, Sanghack
- In:
Review of economics & finance
6
(
2016
)
4
,
pp. 81-92
Persistent link: https://www.econbiz.de/10011577096
Saved in:
99
Optimization of the sales plan of the industrial enterprise in market conditions
Chernysheva, Anna Mikhailovna
;
Kalygina, Valentina …
- In:
Journal of advanced research in law and economics : JARLE
7
(
2016
)
1/15
,
pp. 32-39
Persistent link: https://www.econbiz.de/10011723203
Saved in:
100
Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM
Méndez Suárez, Mariano
;
Estevez, Macarena
- In:
Universia business review : UBR
(
2016
)
52
,
pp. 18-75
Persistent link: https://www.econbiz.de/10011759903
Saved in:
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