//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
38
Consumer behaviour
12
Konsumentenverhalten
12
Economic history
6
Theorie
6
Theory
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
USA
4
United States
4
Brand image
3
Deutschland
3
Germany
3
Innovation
3
Markenimage
3
Pakistan
3
Unternehmenserfolg
3
Brand management
2
Ernährungsindustrie
2
Ernährungswirtschaft
2
Firm performance
2
Food industry
2
Markenführung
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
1989-2000
1
2000
1
2004-2012
1
Advertising
1
Advertising effects
1
Agraraußenhandel
1
Agrarboden
1
Agricultural soil
1
Agriculture
1
more ...
less ...
Online availability
All
Free
6
Type of publication
All
Book / Working Paper
39
Type of publication (narrower categories)
All
Collection of articles written by one author
Article in journal
4,132
Aufsatz in Zeitschrift
4,132
Aufsatz im Buch
944
Book section
944
Collection of articles of several authors
635
Sammelwerk
635
Graue Literatur
520
Non-commercial literature
520
Lehrbuch
438
Textbook
413
Aufsatzsammlung
402
Working Paper
400
Arbeitspapier
321
Konferenzschrift
277
Thesis
257
Case study
201
Fallstudie
201
Hochschulschrift
174
Bibliographie
160
Congress Report
155
Conference proceedings
121
Ratgeber
116
Guidebook
111
Glossar enthalten
102
Glossary included
102
Reprint
79
Article
77
Wörterbuch
68
Handbook
64
Handbuch
64
Bibliografie
45
Fallstudiensammlung
45
Sammlung
39
Conference paper
37
Konferenzbeitrag
37
Festschrift
35
Bibliografie enthalten
33
Bibliography included
33
Amtsdruckschrift
31
more ...
less ...
Language
All
English
German
12
Swedish
1
Author
All
Sheth, Jagdish N.
15
Zaltman, Gerald
6
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Abdulai, Awudu
1
Ali, Akhter
1
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Becker, Ingrid
1
Berthon, Pierre R.
1
Bettman, James R.
1
Chrysochou, Polymeros
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Gonzalo, Jesús
1
Grönroos, Christian
1
Hardy, Hugh S.
1
Hausmann, Maximilian
1
Heß, Nicole Jasmin
1
Hill, Ronald Paul
1
Hirschman, Elizabeth Caldwell
1
Jabbar, Javed
1
Jaworski, Bernard J.
1
John, Deborah Roedder
1
Johnston, Wesley J.
1
Kayser, Maike
1
Keko, Elio
1
Keller, Kevin Lane
1
Kirchgeorg, Manfred
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
LaTour, Kathryn A.
1
Levitt, Theodore
1
Lin, Nan
1
Löwenberg, Margot
1
Maclnnis, Deborah J.
1
Maier, Erik
1
Meyer, Robert J.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Legends in marketing
10
Legends in consumer behavior
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Internationale Reihe Agribusiness
1
Legends in strategic marketing
1
PhD / Aarhus School of Business
1
Schriftenreihe Schwerpunkt Marketing
1
The Harvard business review paperback series
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Promises and perils on the frontier of Big Data usage : how the perception of Big Data changes managerial decision-making in marketing
Wortmann, Christoph
-
2019
Persistent link: https://www.econbiz.de/10012170756
Saved in:
3
The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von>
-
2019
Persistent link: https://www.econbiz.de/10012170820
Saved in:
4
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
5
Essays on innovation generation in incumbent firms
Keko, Elio
-
2017
Persistent link: https://www.econbiz.de/10011723227
Saved in:
6
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
7
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
8
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
9
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
10
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->