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language:"hun"
~language:"eng"
~person:"Backhaus, Christof"
~person:"Phau, Ian"
~person:"Rajagopal"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
140
Konsumentenverhalten
140
Brand management
42
Markenführung
42
Brand image
37
Markenimage
37
Luxury goods
33
Luxusgüter
33
Brand
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Markenartikel
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Mexico
22
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Emotion
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Australia
14
Australien
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Einzelhandel
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9
Advertising effects
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Markentransfer
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Product counterfeiting
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Produktpiraterie
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Werbewirkung
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Jugendliche
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Verkaufsförderung
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Youth
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Fashion
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Marketing management
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Marketingmanagement
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Backhaus, Christof
Phau, Ian
Rajagopal
Boisvert, Jean
7
Keller, Kevin Lane
6
Milberg, Sandra J.
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Sattler, Henrik
4
Völckner, Franziska
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Bei, Lien-ti
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Dawes, John
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Dhar, Ravi
3
Dwivedi, Abhishek
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Goodstein, Ronald Charles
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Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
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Park, Jungkun
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Pina, José M.
3
Punyatoya, Plavini
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Ragel, Victoria Rosanna
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Sharp, Byron
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Yadav, Rajan
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Aaker, David A.
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Afzal, Sarwat
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Albrecht, Carmen-Maria
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Allman, Helena F.
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Alvarez, Cecilia M. O.
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Ashill, Nicholas J.
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Bacchiega, Emanuele
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Barrio-García, Salvador del
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Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of international consumer marketing
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
4
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
5
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
8
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
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