How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Year of publication: |
2009
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Authors: | Phau, Ian ; Cheong, Edith |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 2, p. 109-123
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Subject: | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Jugendliche | Youth | Markentransfer | Brand extension | Markenführung | Brand management | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Luxusgüter | Luxury goods | Mode | Fashion | Australien | Australia |
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