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language:"und"
~language:"ces"
~language:"deu"
~language:"swe"
~person:"Ahlert, Dieter"
~subject:"Computer-aided logistics"
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Computer-aided logistics
Deutschland
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Ernährungsindustrie
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Food industry
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Germany
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Lieferantenmanagement
3
Supplier relationship management
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Theorie
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Theory
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Efficient Consumer Response
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Efficient consumer response
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Relationship marketing
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Value creation
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Brand
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Brand management
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Business network
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Category Management
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Category management
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Consumer goods marketing
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ECR <Management>
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Food retailing
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Food trade
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Handelsmarke
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IT-gestützte Logistik
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Konsumgütermarketing
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Konsumgüterwirtschaft
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Markenartikel
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Markenführung
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Marketing cooperation
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Ahlert, Dieter
Berner, Christian
1
Borchert, Stefan
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Bruin, Fred
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Feller, Marc
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Großweischede, Markus
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Mau, Markus
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Schiefer, Gerhard
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Schiefer, Gerhard W.
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Schröder, Hendrik
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ECONIS (ZBW)
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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
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