Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Dieter Ahlert; Stefan Borchert. Mit Beitr. von F. Bruin ...
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Ahlert, Dieter (contributor) ; Borchert, Stefan (contributor) ; Bruin, Fred (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Efficient Consumer Response | Efficient consumer response | Ernährungsindustrie | Food industry | Lebensmitteleinzelhandel | Food retailing | Qualitätsmanagement | Quality management | Betriebliche Wertschöpfung | Value creation | IT-gestützte Logistik | Computer-aided logistics | Category Management | Category management | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany | Konsumgüterwirtschaft | ECR <Management> | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 354 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. [343] - 352 Enth. 12 Beitr Gb. : DM 98.00 |
| ISBN: | 3-540-67692-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001496486