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person:"Abe, Makoto"
~person:"Guzman, Francisco"
~person:"Loureiro, Sandra Maria Correia"
~person:"So, Kevin Kam Fung"
~subject:"Kundenintegration"
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Search: subject_exact:"Markenbeziehungen"
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Kundenintegration
Brand loyalty
12
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9
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Abe, Makoto
Guzman, Francisco
Loureiro, Sandra Maria Correia
So, Kevin Kam Fung
Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Islam, Jamid Ul
2
King, Ceridwyn
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Pedersen, Per Egil
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Pongpaew, Wimmala
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Rather, Raouf Ahmad
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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