Exploring behavioural branding, brand love and brand co-creation
Year of publication: |
2016
|
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Authors: | Kaufmann, Hans Rüdiger ; Loureiro, Sandra Maria Correia ; Manarioti, Agapi |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 6, p. 516-526
|
Subject: | Brand love | Brand loyalty | Brand communities | Brand co-creation | Behavioral branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion | Kundenintegration | Customer integration | Markentreue | Social Web | Social web |
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