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person:"Abe, Makoto"
~person:"Loureiro, Sandra Maria Correia"
~person:"So, Kevin Kam Fung"
~subject:"Customer integration"
~subject:"brand loyalty"
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Customer integration
brand loyalty
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9
Markentreue
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Beziehungsmarketing
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Brand image
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Konsumentenverhalten
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Abe, Makoto
Loureiro, Sandra Maria Correia
So, Kevin Kam Fung
Rather, Raouf Ahmad
3
Solem, Birgit Andrine Apenes
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Ahn, Jiseon
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Aslam, Wajeeha
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Augusto, Mário Gomes
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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2
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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