//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ahearne, Michael"
~person:"Backhaus, Klaus"
~subject:"Marketing theory"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
B-to-B-Marketing
20
Business-to-business marketing
20
Salespeople
5
Theorie
5
Theory
5
Verkaufspersonal
5
Europa
3
Europe
3
Brand image
2
Bundling strategy
2
Deutschland
2
Germany
2
Leistungsbündel
2
Leistungsentgelt
2
Markenimage
2
Marketingtheorie
2
Performance measurement
2
Performance pay
2
Performance-Messung
2
USA
2
United States
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1972-2009
1
Anforderungsprofil
1
Arbeitsleistung
1
Außendienst
1
Beschaffung
1
Betriebsform
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business start-up
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Contingency theory
1
Customer satisfaction
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Ahearne, Michael
Backhaus, Klaus
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Johnston, Wesley J.
3
Katrichis, Jerome M.
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Voeth, Markus
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baumann, Jasmin
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blois, Keith
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Brown, James R.
1
Bun, Maurice J. G.
1
Büschken, Joachim
1
Cederlund, Cecilia
1
Chatterjee, Sharmila C.
1
Cockayne, David
1
Coombes, Philip
1
Corsaro, Daniela
1
Dant, Rajiv P.
1
DeLeon, Anthony J.
1
more ...
less ...
Published in...
All
Entwicklungen des Investitionsgütermarketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
2
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->