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person:"Ahlert, Dieter"
~person:"Ahmed, Zafar U."
~person:"Gedenk, Karen"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer goods marketing
18
Konsumgütermarketing
18
Theorie
12
Theory
12
Beziehungsmarketing
10
Relationship marketing
10
Deutschland
8
Germany
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Ahlert, Dieter
Ahmed, Zafar U.
Gedenk, Karen
Großmann, Tina
4
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Diller, Hermann
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Innovation und Absatz
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
Saved in:
2
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
3
Die Wirkungen von Warenproben
Gedenk, Karen
- In:
Innovation und Absatz
,
(pp. 89-109)
.
1999
Persistent link: https://www.econbiz.de/10001428002
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