Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Year of publication: |
2010
|
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Authors: | Zbib, Imad J. ; Wooldridge, Barbara R. ; Ahmed, Zafar U. ; Benlian, Yeghig |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 4, p. 261-275
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Haarkosmetik | Hair care product | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Libanon | Lebanon |
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