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person:"Altendorfer, Otto"
~person:"Wildman, Steven S."
~subject:"Communication media"
~subject:"Medientechnik"
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Altendorfer, Otto
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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S.
- In:
Management and innovation in the media industry
,
(pp. 131-150)
.
2008
Persistent link: https://www.econbiz.de/10003791273
Saved in:
2
Gesellschaft - Moderation & Präsentation - Medientechnik
Altendorfer, Otto
(
ed.
);
Hilmer, Ludwig
(
ed.
)
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10001763564
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