Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Year of publication: |
2008
|
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Authors: | Wildman, Steven S. |
Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 131-150
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Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbeträger | Advertising media | Werbeplanung | Advertising planning | Medienökonomik | Media economics |
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