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person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Khan, Imran"
~subject:"Relationship marketing"
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Search: subject_exact:"Brand relationship"
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Relationship marketing
Brand loyalty
8
Markentreue
8
Beziehungsmarketing
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Customer satisfaction
3
Kundenzufriedenheit
3
Brand experience
2
CSR
2
Cognition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Internet marketing
2
Kognition
2
Marketing theory
2
Marketingtheorie
2
Online-Marketing
2
brand loyalty
2
Affective engagement
1
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Behavioral engagement
1
Brand identification
1
Brand relationship
1
Brand satisfaction
1
Cognitive engagement
1
Confidence
1
Corporate association
1
Customer brand engagement
1
Customer experience
1
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Avis, Mark
Back, Ki-Joon
Khan, Imran
Han, Heesup
8
Dawes, John
6
Kim, Jinkyung Jenny
5
Sohail, M. Sadiq
5
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
So, Kevin Kam Fung
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Rubio Benito, Natalia
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Thomson, Matthew
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International journal of business excellence
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
5
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
6
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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