Effect of cognitive engagement on the development of brand love in a hotel context
Year of publication: |
2020
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Authors: | Shin, Minjung ; Back, Ki-Joon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 328-350
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Subject: | brand love | brand loyalty | cognitive engagement | attention | absorption | hotel | Hotellerie | Hotel industry | Markenführung | Brand management | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Markenartikel | Brand | Markentreue | Brand loyalty |
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