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person:"Barber, Nelson"
~person:"Parashchenko, Natalia"
~subject:"Consumer attitudes"
~subject:"Salespeople"
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Contemporary trends in innovative marketing strategies
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Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
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2
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher
;
Barber, Nelson
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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3
Consumers' intention to purchase environmentally friendly wines : a segmentation approach
Barber, Nelson
- In:
International journal of hospitality & tourism …
13
(
2012
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009512703
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