Measuring the influence of persuasion marketing on young wine consumers
Year of publication: |
2012
|
---|---|
Authors: | Taylor, D. Christopher ; Barber, Nelson |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 18.2012, 1, p. 19-33
|
Subject: | Wein | Wine | Marketing | Verkaufspersonal | Salespeople | Manipulation | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | USA | United States |
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