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person:"Bauer, Hans H."
~person:"Cowan, Kirsten"
~person:"Schnack, Alexander"
~subject:"Kundenservice"
~subject:"Online-Handel"
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Kundenservice
Online-Handel
Virtual reality
10
Virtuelle Realität
10
Online retailing
7
Consumer behaviour
4
Deutschland
4
Germany
4
Konsumentenverhalten
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3
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Big five’ personality
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Bauer, Hans H.
Cowan, Kirsten
Schnack, Alexander
Diehl, Sandra
4
Baier, Daniel
3
Breugelmans, Els
3
Campo, Katia
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Rese, Alexandra
3
Ba, Sulin
2
Barnes, Stuart
2
Denegri-Knott, Janice
2
Dieck, M. Claudia tom
2
Do, Chanwook
2
Guo, Yue
2
Jung, Timothy
2
Ke, Dan
2
Kim, Sanghoon
2
Kumar, Harish
2
Lee, Hyun-Woo
2
Meißner, Martin
2
Molesworth, Mike
2
Pantano, Eleonora
2
Papagiannidis, Savvas
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Ruyter, Ko de
2
Sands, Sean
2
Schreiber, Stefanie
2
Stallaert, Jan
2
Uhm, Jun-Phil
2
Weinberg, Peter
2
Wright, Malcolm J.
2
Zhang, Zhongju
2
Abass, Alaa
1
Adler, Jost
1
Ahmad, Hassan
1
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
7
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1
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
2
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
3
Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander
;
Wright, Malcolm J.
;
Holdershaw, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
Saved in:
4
A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
5
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2008
Persistent link: https://www.econbiz.de/10003762130
Saved in:
6
Virtuelle Verkaufsberater in interaktiven Medien
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 215-234)
.
2007
Persistent link: https://www.econbiz.de/10003566368
Saved in:
7
Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
Saved in:
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