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person:"Berthon, Pierre R."
~person:"Park, Jungkun"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
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Beziehungsmarketing
Bibliometrics
Luxury goods
13
Luxusgüter
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Brand management
8
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Consumer behaviour
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Berthon, Pierre R.
Park, Jungkun
Hyun, Sunghyup Sean
5
Han, Heesup
4
Ko, Eunju
4
Ozuem, Wilson
4
Aiello, Gaetano
3
Shin, Hyunju
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California management review
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
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