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person:"Berthon, Pierre R."
~person:"Park, Jungkun"
~subject:"Gesellschaft"
~subject:"Social web"
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Social web
Luxury goods
13
Luxusgüter
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Brand management
8
Markenführung
8
Consumer behaviour
7
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Dienstleistungsqualität
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Classical and expressive aesthetic perception
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Corporate Social Responsibility
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Berthon, Pierre R.
Park, Jungkun
Ozuem, Wilson
8
Seo, Yuri
5
Ko, Eunju
4
Ranfagni, Silvia
4
Choi, Yung Kyun
3
Feng, Wenting
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Filieri, Raffaele
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Kim, Hye-yŏng
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Journal of retailing and consumer services
2
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
2
The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
Kim, Dongyoup
;
Hyun, Hyowon
;
Park, Jungkun
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305875
Saved in:
3
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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