Luxury wine brand visibility in social media : an exploratory study
Mignon Reyneke; Leyland Pitt; Pierre R. Berthon
| Year of publication: |
2011
|
|---|---|
| Authors: | Reyneke, Mignon ; Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 1, p. 21-35
|
| Subject: | Markenartikel | Brand | Wein | Wine | Luxusgüter | Luxury goods | Social Web | Social web | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008218