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person:"Bittner, Janina"
~person:"Bonfanti, Angelo"
~person:"Chow, Ai Ming"
~person:"Geise, Fabian A."
~person:"Lehman, Kim"
~person:"Lohrisch, Nicole"
~type:"article"
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Search: subject_exact:"Arts marketing"
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arts marketing
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Bittner, Janina
Bonfanti, Angelo
Chow, Ai Ming
Geise, Fabian A.
Lehman, Kim
Lohrisch, Nicole
Baumgarth, Carsten
7
Hausmann, Andrea
3
Bennett, Roger
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
Arts and the market : AAM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Cultural murals and the evolving nature of the hero concept : an arts marketing context
Fillis, Ian
;
Lehman, Kim
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013485915
Saved in:
2
Reimagining the Indigenous art market : site of decolonisation and assertion of Indigenous cultures
Chow, Ai Ming
;
Carrington, Michal
;
Ozanne, Julie L.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1983-2010
Persistent link: https://www.econbiz.de/10014234274
Saved in:
3
The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Vigolo, Vania
;
Bonfanti, Angelo
;
Brunetti, Federico
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10012121921
Saved in:
4
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
5
Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
Saved in:
6
Der Markentrichter-Ansatz als verhaltenswissenschaftliches Controllinginstrument im Rahmen des Museumsmarketing
Geise, Wolfgang
;
Geise, Fabian A.
-
2014
Persistent link: https://www.econbiz.de/10010478330
Saved in:
7
Storytelling stärkt Kulturbrands : Grundlagen und Best-Practice-Beispiel Konzerthaus Berlin
Lohrisch, Nicole
;
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478343
Saved in:
8
Rebranding eines Kulturbetriebs
Bittner, Janina
;
Kniesa, Julia
;
Günter, Bernd
-
2014
Persistent link: https://www.econbiz.de/10010478351
Saved in:
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